Antecedents and Consequences of Consumer's Dissatisfaction of Agro-food Products and Their Complaining through Electronic Means
نویسنده
چکیده
In this study the antecedents and the consequences of agro-food products consumers' dissatisfaction is studied. Particularly, the main reasons for triggering dissatisfaction are identified and ranked. Moreover, the consumers complaining behavior is also studied and the level of e-complaining adoption is investigated. Additionally, consumers future intentions to complain traditionally or electronically is depicted. Finally, correlations of their complaining behavior and intention to some demographics are found and commented.
منابع مشابه
بررسی تأثیر تحریفهای شناختی بر احساسات منفی مصرفکنندگان نسبت به برند و رویکردهای رفتاری آنها
Customers are always exposed to various stimuli related to brand. Various stim-uli create a spectrum of positive and negative emotions to products in costum-ers. A set of negative emotions like fear, anger, dissatisfaction, anxiety, hatred, shame and embarrassment develop various behavioral attitudes in customers. Complain, defamation and brand change are among behavioral reactions by customers...
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